Product Description
by Joe Pulizzi (Foreword by), Louis Grenier (Author)
MOST MARKETING ADVICE IS VAGUE, SHADY, AND BORING AS HELL.
This book is your no-nonsense, step-by-step guide to stand the f*ck out-without the BS."...honest, actionable, and entertaining..."-Sam Conniff"A refreshing twist of French directness your business can't live without."-Lucy Werner
"Actionable advice you can actually use, right away."-Jocelyn Brady How do you stand the f*ck out, like, for real? Louis Grenier became obsessed with finding this answer. Everyone explains that standing out is critical and yet... he could not find any practical guidance. Not in business books, podcast interviews, or marketing courses. It pissed him off... Like being told to draw an owl without ever having seen one. Stand The F*ck Out is the guide Louis wished he had when he started his career as a naive "digital marketing enthusiast," or when he burned through $20k in savings launching his first agency, or when he nearly got sacked from his dream job at a bootstrapped tech start-up. Over the last 15 years, Louis worked at scrappy, growing, and corporate companies to become an expert in positioning. Along the way, he interviewed la cr?me de la cr?me of marketing on his podcast, Everyone Hates Marketers (with over 2 million downloads). And after three years, input from 70 marketers, and over 5,000 comments and reactions, this book has been ripped apart and refined into exactly what works. Unlike most positioning, branding, and lead generation advice, Stand The F*ck Out is actionable, simple, and even fun. Louis' methodology takes you through four clear, easy-to-follow stages:
- Insight Foraging to uncover what actually drives your customers.
- Unique Positioning to give people a damn good reason to choose you.
- Distinctive Brand to make a lasting impact they won't forget.
- Continuous Reach to keep the right people coming back and bring new ones in.
Number of Pages: 316
Dimensions: 0.66 x 9 x 6 IN
Publication Date: January 23, 2025
