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    Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding - Paperback
    $88.11 USD
    $88.11 USD
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    Product Description

    by Brandi Watkins (Author)

    This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.

    Author Biography

    Brandi Watkins is assistant professor of public relations at Virginia Tech.

    Number of Pages: 150
    Dimensions: 0.32 x 9 x 6 IN
    Illustrated: Yes
    Publication Date: June 30, 2020
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