Product Description
by Matthew Edgar (Author)
Faster websites offer a better user experience and typically have higher conversion rates. It can be challenging to know where to invest to meaningfully improve a website's speed. Investing correctly to improve speed starts with understanding how to correctly measure speed and knowing how to use those measurements to identify the biggest opportunities.
Speed Metrics Guidehelps marketers, SEOs, business leaders, designers, and everybody else involved in website performance select the right metrics to use to optimize their website's speed. Each chapter examines a specific metric, discusses what it measures, why the metric matters and what tactics will help improve that metric.
What You'll Learn
- The best metrics and tools to help you measure website speed, including Google's Core Web Vitals
- How and when to best use each metric
- Where each metric fits within the website loading process
- How to use each metric to find different ways of improving website speed
Non-technical audience, including marketers, SEOs, designers, and UX professionals.
Back Jacket
Why is my website loading slowly? Where should I invest to improve speed? How do I know if those changes made a difference? This book will answer these questions and provide the metrics available to measure website speed.
Everybody who manages and maintains a website needs to measure the website's speed. Everybody has a role to play in improving the website's speed. SEOs need to improve core web vitals to compete in organic rankings. Marketers need to improve speed to increase conversion rates. Designers need to create faster websites to improve the user experience.
Speed Metrics Guide will help marketers, SEOs, business executives, founders, designers, and more know which metrics to use when measuring their website's speed. Learn how to measure each metric, when it is best to use each metric, and what to do when each metric is slow.
You will:
- Examine the most important metrics to use to measure website speed
- Understand the meaning ofeach metric and what to do if that metric is slower
- Know when to use a given metric and how to measure it
Author Biography
Matthew Edgar is a partner at Colorado-based Elementive (www.elementive.com), a consulting firm specializing in technical SEO. Author of Elements of a Successful Website and Tech SEO Guide, Matthew has worked in the web performance field since 2001. He has been interviewed by Forbes, American Express, and other publications about analytics, CRO, UX, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon, SMX, MarTech and teaching courses with O'Reilly Media. Matthew holds a Master's in Information and Communications Technology from the University of Denver. Learn more and connect at MatthewEdgar.net.
