Product Description
by Gary Wexler (Author)
The Boomer Rebellion shines a defiant, yet creative spotlight on the injustice of ageism and the casting of Boomers as now irrelevant in society, whether professionally, personally or as social activists. The book advocates that Boomers return to their Sixties roots of protest, bringing the generation back together, taking on this Rebellion as their legacy accomplishment to once again shake up the world. This Rebellion builds a powerful and creative movement, in-person and online, in collaboration with the Millennial Generation, who are both their adversaries and their partners, learning from each other the methodologies and values of their generations. In the second half of the book, The Manifesto, ten big unexpected creative ideas are presented as the core building blocks. These ideas not only meant to propel the Rebellion towards success, but also demonstrate that creativity and Big Ideas are the path to both personal and professional relevancy and transition. Throughout, the Manifesto is laced with both the "Wake-Up Calls" and "The Journey," the author's own dramatic stories, struggles and transition from being professionally discarded to emerging several years later as relevant and in-demand.
Author Biography
Today, Gary Wexler is a professor whose jam packed classes of Millennials are oversubscribed with wait lists at the University of Southern California's (USC) Annenberg School of Communication and Journalism. He teaches Creativity and Advertising, as well as Nonprofit Advocacy in the Masters in Communications Management program. He also lectures and facilitates workshops on the American Creative Process for visiting Chinese business and entertainment delegations in the International Training Center at California State University, Long Beach. Prior to academia, Gary was a copywriter and creative director in major advertising agencies, producing award winning work for clients ranging from Apple to Coca Cola. Gary made a fifteen year stop along the way in the Nonprofit world, training over one-thousand causes and foundations globally about creativity and marketing. Yet, with all this experience and knowledge, as Gary turned sixty and the Great Recession hit, he was summarily discarded and dismissed by a new generation of organizational leaders as being old and irrelevant. He rebelled, learned, transformed, challenged, spoke out, created, succeeded and then wrote this book. Gary now brings knowledge of the Millennial Generation and a changing world to his career as a worldwide communication and marketing consultant, and facilitator of seminars and conversational dinners. His next initiative is in collaboration with two Millennial graduates of USC-Annenberg in a cross-generational creation called RedTableContent.com
