Product Description
by Luan Wise (Author)
You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help.
Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour. Drawing insights from real-life case studies and success stories, Luan Wise breakdown the most critical issues, including: Understanding how social media marketing can drive growth for your business; Knowing how to build a strong brand presence on relevant social media platforms; Using social media to guide buyers through their journey from awareness to advocacy; and Recognizing the benefits of collaborations, partnerships, and online communities to support business growth.Author Biography
Luan Wise is a Chartered Marketer and Fellow of the Chartered Institute of Marketing, with over 20 years of experience working in agency, client-side and consultancy roles. She started her own marketing consultancy and training business in 2011, providing counsel and coaching to business leaders and marketing directors. In 2016, she began to write and record courses for LinkedIn's online learning platform, LinkedIn Learning; since 2019, she has also been a lead trainer for Meta. Luan delivers guest lectures at universities including the University of the West of England (UWE), Aston, Loughborough, De Montfort and Warwick, and continues to speak at industry events across the world.
