Small Effort Big Result: You Can Innovate - Hardcover

by John Purdie-Smith (Author)

We hear much about innovation-usually in the context of leading corporations, new technologies, or breakthrough inventions that boldly remove obstacles to previously unmet needs. What is often overlooked is innovating at the level of the individual. Mere mortals have unrealized goals too, especially within the organizations to which they belong. After all, they are often the ones driving initiatives-yet it is the organization that gets the credit. Innovating isn't just reserved for organizations. You, too, can innovate through problems intentionally, without waiting for a lucky lightbulb moment. This book shows how you can generate innovative value-the unwarranted gap between effort and result, where a relatively small amount of effort delivers a disproportionately large result. Small effort>big result. Most unrealized goals-especially in business-are blocked by problems. Yet each problem conceals a pathway to its own resolution. There are six ways to navigate this pathway to innovate, whether a problem is already known, not yet recognized, or, somewhat implausibly, doesn't yet exist.