Shop 'til You Drop: Consumer Behavior and American Culture - Paperback

by Arthur Asa Berger (Author)

Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Arthur Asa Berger considers the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, this book is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.

Author Biography

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.