Product Description
by David Cleevely (Author)
Breakthroughs aren't random. They're designed.
In Serendipity: It Doesn't Happen by Accident, David Cleevely - telecoms pioneer, deep tech investor, and architect of the Cambridge tech cluster - shows how the world's most successful ideas often emerge not from rigid plans, but from well-designed networks, environments, and a willingness to embrace the unexpected.
This book reveals how to build those conditions deliberately - whether you're leading a business, shaping public policy, or trying to create spaces where innovation can thrive. Drawing on complexity science, network theory, and decades of experience founding and funding over 60 companies - including the billion-dollar biotech firm Abcam, launched after a single dinner conversation - Cleevely offers a framework for making serendipity not just possible, but probable.
From 18th-century Birmingham to modern-day Cambridge, Silicon Valley, and Shenzhen, he explains how great innovation ecosystems operate - and why many institutions suppress the very dynamics that make discovery likely. You'll explore the "three-step rule" behind breakthrough environments, uncover why digital platforms can unintentionally reduce serendipity, and learn how a little structured inefficiency may be the secret to real progress.
Whether you're designing a new organisation, reforming an institution, building a startup - or simply trying to make better use of your own time and talent - Serendipity offers a fresh and practical way of thinking about innovation in a world that needs it more than ever.
