Product Description
by Murray Raphel (Author)
Murray Raphel has traveled the world, speaking to audiences large and small about how to sell their products. In Selling Rules!, Raphel condenses his half-century of experience into 52 rules that help everyone improve their sales techniques. He reminds us that "everyone sells," no matter what your profession. Read one rule a week-or all 52 at once! Selling Rules! is your guide to sales success. PRAISE FOR MURRAY RAPHEL'S SELLING RULES! "Simply follow one rule a week and you'll have your most successful year ever." ALAN ROSENSPAN, PRESIDENT, ALAN ROSENSPAN AND ASSOCIATES "The rules are simple, solid, and a surefire guide for the sales professional . . . and don't be surprised if it tickles your funny bone. It did mine." JERRY REITMAN, EXECUTIVE VICE PRESIDENT (RET.), THE LEO BURNETT COMPANY
Author Biography
Murray Raphel built a small clothing shop into a multi-million-dollar retail complex. He has given hundreds of seminars around the world on sales and marketing. Raphel is the author of eleven books, including Up the Loyalty Ladder and Tough Selling for Tough Times, co-written with Neil Raphel.
