Product Description
by Bob Boog (Author)
In Selling Outside the Square, author Bob Boog asked himself this simple question: "Why do people buy things?" In other words, "what causes a customer to want to buy something in the first place?" Boog did some research and discovered most people use 12 powerful psychological triggers as a shortcut to a buying decision. Could these 12 triggers be used by any salesperson to enable him or her to better sell more products? Yes. In this fascinating book, Boog first identifies the current, largest buying population in America and Europe that most people are not aware of and helps target their inner-most thoughts and core beliefs. He then describes how to utilize the 12 psychological triggers to sell to them. The book also includes more than 12 more field-tested marketing tips. There is also an interesting and informative chapter on creative problem solving. Entertaining, inventive, lively and embellished with a bit of humor, Selling Outside the Square is a surprisingly genuine yet timely book! You'll want to buy copies for your entire sales staff to read!
Author Biography
Bob Boog is a real estate broker and owner of Bob Boog Realty located in Newhall, Ca. A graduate of UCLA with a BA in English, Bob has been selling real estate since 1978. He speaks fluent Spanish and besides Selling Outside the Square is the author of Selling Homes 1-2-3, Real Estate Sales from Hell and Finding Killer Real Estate Deals. He is also an amateur song writer with several videos on YouTube under Robert Boog.
