Product Description
by Joe Sesso (Author)
The Secrets of Top Selling Agents webinar program has been a leading source for real estate education, career advice, and best practices since 2007. Now you can find condensed, accessible strategies to strengthen your business in this award-winning book featuring some of the biggest names in the real estate industry. Each chapter features tips from a different real estate super producer to help professionals effectively grow and manage a successful real estate business.
IN THE BOOK:
Lead Generation: Nothing is more important to the success of your real estate business than generating new leads. This book covers the tried and true methods like geographic farming, open house conversions, and FSBOs, as well as the latest trends such as IGTV and leveraging iBuyers to get more appointments.
Business and Wealth Building: If you are not building a business, then you are just working for one. Learn the mindset of investing and business building from Linda McKissack, Dirk Zeller, and Leigh Brown. Then, explore the secret to staying and feeling successful with insights from Floyd Wickman.
Negotiation and Scripts: Learn how to answer questions your clients and other agents are going to ask and overcome the objections you face from prospects. From Howard Brinton's STAR Power System to Alexis Bolin's negotiation tactics to get your contracts closed, this book will give you the right words to say and even how and when to say them.
Awards:
2021 Nonfiction Book Awards - Gold Medal
In a team effort coordinated by author, marketer, realtor, and sales guru Joe Sesso, Secrets of Top Selling Agents truly hits the mark on educating professionals at every level and in every corner of the industry on how to implement amazing sales and marketing strategies that can lead to enjoying a career as a "super-producer." Featuring a dream team of well-regarded experts whose respective chapters each share a particular area in which they shine, Secrets of Top Selling Agents is easily a masterclass that any real estate professional would do well to take--perhaps more than once, and definitely in an ever-changing post-pandemic economy.
- Nonfiction Authors Association Book Awards Program
2021 Axiom Business Book Award - Bronze Medal
Bronze Medal Winner in the Real Estate category.
The Axiom Business Book Awards are the largest and most respected critical guidepost for business books in today's new world of publishing. These prestigious and competitive awards are presented in 23 business categories and serve as the premier list to help readers discover new and innovative works. Axiom Award-winning books will help readers understand changing trends and technologies affecting the business world and point out opportunities in our complicated new economy.
