Product Description
by Don E. Lifto (Author), Barbara Nicol (Author)
Whether it is requests for bricks and mortar or more operating money, each election type and context is unique with no guarantee that a set of campaign strategies successful in one district will not fail in another community. If successful campaigns were not such a delicate balance of science and art, the key to success would have long since been discovered, resulting in significantly more school districts winning at the ballot box. As members of the baby-boom generation collectively watch their last child receive a diploma from our nation's public schools, passing school tax elections is going to be even more difficult, promising tougher battles with the electorate and tighter margins between success and failure. School Tax Elections represents a marriage of research and successful practice, presenting a comprehensive planning model for school leaders preparing for and conducting school tax elections. Information presented emphasizes systems and strategies rather than specific campaign tactics, allowing school leaders to elevate their thinking to a more comprehensive and long-range vision of election planning. The authors provide school leaders with important resources to guide their planning and execution of school tax elections.
Author Biography
Don E. Lifto, is a director and consultant with Baker Tilly Virchow Krause, LLP and is officed in St. Paul. Previously, he was a school superintendent in Minnesota for twenty-five years, having served in rural, suburban, and intermediate districts. Lifto is a frequent contributing writer and presenter for the American Association of School Administrators, the Association of School Business Officials and the National School Boards Association.
Barbara Nicol APR, has more than 30 years' experience in the communications field. She founded Barbara Nicol Public Relations in 1990, and focuses her work on providing strategic and high-quality communications expertise to school districts and education-related organizations. Previously, Barb was the Communications Director for the Minnesota Private College Council and held several positions at Sheggeby Advertising, a business-to-business advertising agency.
