Product Description
by Stanislav Ivanov (Editor), Craig Webster (Editor)
Using a combination of theoretical discussion and real-world case studies, this book analyses the use of robotics, artificial intelligence and services automation (RAISA) within the travel, tourism and hospitality industries.
Divided into two sections, the book first concentrates on the theoretical aspects surrounding the use of RAISA in travel, tourism and hospitality. Themes explored include:
- economic fundamentals
- customer attitudes
- chatbot adoption
- service quality
With an international scope of authorship and focus, the book is a useful reference source for scholars, students, and general readers interested in robotics, artificial intelligence, and automation technologies. Alongside this, the business insights and case studies examined in the book offer practitioners guidance on how these technologies can and will be incorporated into organizations, particularly those in the travel and tourism industry.
Author Biography
Stanislav Ivanov is Professor and Vice Rector (Research) at Varna University of Management, Bulgaria. He is the Founder and Editor-in-chief of the European Journal of Tourism Research and serves in the Editorial boards of over 30 other journals. Alongside publications in multiple academic journals, such as Tourism Management and Tourism Economics, he is also the author of Hotel Revenue Management: From Theory to Practice (2014).Craig Webster is an Associate Professor in the Department of Management at Ball State University, USA. His research interests include the political economy of tourism, public opinion analysis, and human rights. He is the Editor-in-Chief of Tourism Today, has published in numerous international peer-reviewed journals, and is the co-editor of Future Tourism: Political, Social, and Economic Challenges (2012).
