Product Description
by José Campos (Author)
A guidebook for product development professionals in technology organizations. A step-by-step guide to creating and managing risks in a development program. Includes an interactive PDF version for global collaboration.
Author Biography
José Campos, Principal Consultant and Founder, Rapidinnovation José collaborates with B2B technology companies around the world on the methods, tools and cultural shifts to rapidly and consistently deliver superior value to customers. José has spent his career working to define and deliver innovative products to market. For 30 years he has passionately focused on discovering new methods and approaches to discover and deliver superior solutions to the customer in the tumultuous world of high-tech He has written several acclaimed books: Voice of the Customer for Product Development - a methodology to discover, prioritize, and use customer requirements to create clearly differentiated products - faster than the competition. Also, Risk Management for Product Development - the strategies and methods to reduce the impact of uncertainty on your investment. Jose was coauthor of Project Management Toolbox in collaboration with Dr. Dragan Milosevic. His focus on high-tech and his technical background allow him to provide meaningful and practical coaching to technology professionals. He has traveled the world help R&D and Marketing teams improve their ability to create innovative products that customers love.
