Product Description
by Kevin Coupe (Author)
Retail expert Kevin Coupe offers 52 rules to steer a retailer to success. With a liberal dose of examples from today's business environment, Coupe gives advice on management, marketing, customers, and operations. The rules reflect Coupe's unique - and sometimes irreverent - view of the world of retail. Read one rule a week-or all 52 at once Retail Rules is your guide to success in business.
Author Biography
Kevin Coupe is the founder and "Content Guy" for MorningNewsBeat.com, a website that curates business news. Coupe has written about retail and the food business for over 25 years. His a frequent speaker at business conferences and an adjunct faculty member for Portland State University's Center for Retail Leadership. Coupe is the co-author with Michael Sansolo of The Big Picture: Essential Business Lessons from the Movies.