Product Description
by Pagadala Suganda Devi (Author)
"Research in social sciences is a systematic investigation process that is employed in order to increase or revise current knowledge." Research in social sciences, especially in business management is conducted from undergraduate level onwards. Even though there are several text books and readings available in the area of 'Research Methodology', there is a strong need for a quick reference in this area. This book serves as a quick reference for students of business management, especially for those who are beginning to pursue their thesis at undergraduate and master's level. This is a hand book for beginners in academic research. It answers several questions in selecting research design, reviewing of literature, analysis of data and report writing. The author has made an attempt to present this book in a precise and easy to understand manner for beginners. It is a must for those who have just begun to pursue research.
Author Biography
Pagadala Suganda Devi is an Assistant Professor, in the Department of Accounting & Finance, at Arsi University, Ethiopia. She is also a research scholar at the Hyderabad Business School (HBS), Gitam University, Hyderabad campus. She has about 20 years of teaching experience (10 years in India and about 10 years in Ethiopia) in various areas of finance, with a passion for research. She has published 1 text book, 9 study notes and 8 research based articles in reputed journals so far.
In her academic carrier spanning over 20 years, she has advised more than 100 masters students in their thesis and examined an equal number as an internal and external examiner. She also worked as a guest faculty member with Jawaharlal Nehru Technological University (JNTU) Hyderabad. Currently she teaches 'Research Methodology' course at the Addis Ababa Science & Technology University (AASTU), Addis Ababa, Ethiopia as a part time teacher.
