Product Description
by Mark W. Johnson (Author)
A wholly updated edition of Seizing the White Space, revealing the step-by-step plan for unlocking transformational growth.
- A practical guide to business model generation
- Wholly updated to take advantage of new research and a new interest in business models
- Featuring new examples and new case studies
- Includes the most up-to-date study of digital transformation
Audience: Entrepreneurs and C-suite executives.
Announced first printing: 15,000
Laydown goal: 4,000
Author Biography
Mark W. Johnson cofounded the strategy and innovation management consultancy Innosight with Clayton M. Christensen in 2000 (it was acquired by the Huron Consulting Group in 2017). A coauthor of Dual Transformation: How to Reposition Today's Business While Creating the Future (2017), he has written and cowritten numerous articles, including the McKinsey Award-winning Reinventing Your Business Model in Harvard Business Review. Mark, his wife, Jane Clayson Johnson, and their children live in Belmont, Massachusetts.
Author social media/website info: innosight.com/team_bio/johnson-mark-w/, linkedin.com/in/markwilliamjohnson, twitter.com/mark_w_johnson
