Product Description
by Andreas Sch?ly (Author), Frank Becker (Author), Florian Klein (Author)
In today's world, decision makers struggle to make good long-term decisions. There is simply too much volatility, too much complexity, too much fake news, and too little time to make sense of all the information that is at our fingertips. We are drowning in data, surrounded by uncertainty and thus live in a world that lacks clarity. Moving away from the static thinking of many strategists, this book updates and upholds the importance of scenario design and thinking in the face of uncertainty. The authors investigate the journey of the art and science of scenario thinking, from its beginnings in the military to becoming a part of the mainstream strategy toolkit in the business world. Delving into the new frontiers of scenario thinking and planning, the book explores topics such as:
Author Biography
Andreas Sch?ly is a strategy consultant, supporting corporations across the globe in developing future-proof strategies. In addition to applying scenarios in practice, he analyzes the cultural sensitivity of strategic management as part of his academic research.
Frank Becker is a strategist and complexity scientist. He leads the innovation for a major Artificial Intelligence platform, where he combines deep technical expertise with the problem-solving mindset of a strategist.
Florian Klein is a corporate strategist and futures thinker. He founded the Center for the Long View and works with senior decision makers of global corporations and governments on the creation of robust strategies today, in light of an uncertain tomorrow.
