Radical Business: The Root of Your Work and How It Can Change the World - Hardcover

by David Gaines (Author)

Radical Business outlines a blueprint for an innovative, inclusive, and community driven business model--proven successful by author and entrepreneur David Gaines.

"This book goes on my "sacred shelf" which holds half a dozen honored books that I use to provoke new thoughts." --Cynthia M. Adams, founder, GrantStation.com

Radical Business serves as a guide for business owners and companies eager to embrace a new, practical way of doing business. It delves into the concepts of social enterprise, showing how it can apply to anyone--be it an employee, activist, consumer, or citizen--and uses the golden rule as a catalyst for a change in mindset.

A genuinely radical business returns to its root purpose: meeting a customer's need, solving a problem, and providing value. David Gaines outlines his 'Seven Seeds Framework' for a radical business model, which includes:

- Supply Chain: Understanding the story behind every product.
- Employees: Building successful brands with happy teams.
- Customers: Defining ethical marketing.
- Community: Fostering healthy interdependence
- Competitors: Embracing the belief that a rising tide lifts all boats.
- Environment: Rethinking the costs & benefits to going green.
- Self: Ensuring true sustainability through self-care.

Through real-life business insights, actionable steps for positive impact, and in-depth analysis of supply chain and environmental interactions, Radical Business offers strategies to help us leave the world better than we found it.

Author Biography

David is the Chief Visionary and CEO for La Terza Coffee, a full-service coffee resource located in Cincinnati, Ohio. He is also the Board Chairperson for the Social Enterprise Alliance, which provides resources for social entrepreneurs. David is a loving husband and father, enjoys the solitude and beauty of nature, and is energized by meeting new people and old friends over a crafted beverage.