Product Description
by Trevor Morris (Author), Simon Goldsworthy (Author)
This book is a pragmatic, case-rich guide to how current and future public relations professionals can apply ethical principles and the industry's codes of ethics to their day-to-day work. It's ideal as a core and a supplementary text at the undergraduate, postgraduate, and continuing education levels.
Author Biography
Trevor Morris is former CEO of Chime PR. He taught Public Relations for 14 years, first at the University of Westminster, and then at Richmond, the American International University in London, where he was Professor of Public Relations. He is currently a non-executive director, consultant and PR trainer. He is a Fellow of the Public Relations and Communications Association and the co-author of PR - A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media and PR Today: The Authoritative Guide to Public Relations.
Simon Goldsworthy taught Public Relations for 20 years, first at the University of Westminster, and then at Richmond, the American International University in London, where he was Professor of Public Relations and Advertising. Prior to his academic career, he was a member of the UK Government Information Service, serving in a range of government departments as a press officer. He is a Fellow of the Public Relations andCommunications Association and the co-author of PR - A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media and PR Today: The Authoritative Guide to Public Relations.
