Product Description
by Gary E. Haffer (Author)
Have you ever wondered if there exists a blueprint for success with Google AdWords? Whether you have some experience with Google AdWords, new to this space, or have your conversions stalled at a plateau, this book will help you run better, more targeted and cost effective campaigns. Imagine moving your campaigns to the next level by maximizing results that lead to conversions. This book will be your blueprint for success. You will learn the best practice strategies that help maximize relevant leads by following my 12+ years of proven strategies that will make a clear difference in any campaign. Specifically: - Discovering keywords that can have high Quality Scores - Bidding strategies for search, mobile, and Geo-targeted locations - Writing compelling ads targeted at desirable prospects - Reconnecting with prospects through AdWords Remarketing - Writing relevant landing pages that convert in the double digits - And more
Author Biography
Gary E. Haffer is a Google AdWords practitioner, Inbound Marketing and SEO expert, digital marketing strategist, author, and professional speaker. For over twelve+ years, he has been a trusted source for businesses, from small business to Fortune 500 companies. He has spoken at Babson College, UMass, Harvard University, and SolidWorks 2015. Haffer earned a Master's degree from Northeastern University and a MBA from Babson College. He has worked for Dell/Appassure and others companies for lead generation and marketing strategies.
