Product Description
by Jeff Schwisow (Author), Kelly Irving (Editor), Ellie Scroeder (Designed by)
Even the best laid strategic plans are not enough to keep on top of today's dynamic and competitive marketplace.
Today, the 20th century adage that a business is 'either growing or dying' is no longer good enough - you can't just do what you've always done and make it bigger, or do it more productively. Today, your business is "either evolving or declining' - businesses that can't stay ahead of the pace of change are destined for obscurity or extinction.
The question today's CEO or leader must ask themselves is not 'How do I keep up?', but 'How do I focus on the future so that I am leading from the front, driving change instead of responding to it?'
The answer is to Projectify.
By using projects to create a bridge between the business and its people, business leaders can leverage the bandwidth and capability of their entire organisation so that strategy is a continuous process - where the business constantly adapts to the changing environment.
In this book, leading project expert Jeff Schwisow shows business leaders and senior managers how to:
- Engage and motivate their workforce by giving them meaningful work to be engaged in and a strategic contribution to be motivated by.
- Free up the management team to focus on strategic direction and leadership rather than command and control of the troops.
- Create action and activity that progressively and persistently turns strategic intent into operational reality.
Projectify is a book about strategy - but strategy redefined. Strategy that is imbued with action. Strategy that is adaptive. Strategy that connects your organisation to its realisation. Strategy that has life!
Projectify is a project book that isn't really about projects - at least not how to do projects. It is a book about how to use projects and a project mindset to create an organisation that evolves to meet the needs and wants of its market, a place where customers are eager to invest their hard-earned money, a business that competitors look to emulate or defend against and a workplace where the culture - not the payroll - attracts and retains the best talent.
