Product Description
by Shel Horowitz (Author)
Specific, actionable, and practical tips, case studies, and ideas for operating a profitable green business
Author Biography
Shel Horowitz is an American author, international speaker, columnist, and marketing consultant. He has been an early and consistent popularizer of the idea that businesses can succeed by embracing principles of honesty, integrity, and environmental responsibility. Shel's GreenAndProfitable.com site specializes in those types of win-win green and ethical strategies. Five of his eight books have won awards, sold rights to foreign publishers, and/or made at least one Amazon category bestseller list-most recently, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (Wiley, 2010, an Amazon Environmental category bestseller for at least 24 months). His other recent books include Grassroots Marketing: Getting Noticed in a Noisy World and Grassroots Marketing for Authors and Publishers
