Product Description
by Jay Niblick (Author), Marshall Goldsmith (Foreword by)
Selling can be uncomfortable for professional business consultants and executive coaches. The two biggest problems are generating more qualified leads, and turning those leads into actual paying clients. Taking traditional beliefs about how best to "sell" and turning them completely upside down, author Jay Niblick rewrites the sales playbook for the consulting and coaching industry. His proven five-step sales process is specifically designed for independent business consultants and coaches, serving as a common set of rules to grow their practice, deliver more value and generate more revenue. The Profitable Consultant delivers a suite of ready-to-launch tools that will automate readers' marketing efforts, so they can focus more time delivering revenue-generating services -- to even more clients.
Front Jacket
If you're considering becoming a consultant, you've probably spent much of your life honing your business expertise. But no matter how experienced professional business consultants and executive coaches may be, many find selling extremely uncomfortable. The greatest struggles a consultant faces are generating more qualified leads and turning those leads into actual paying clients.
Taking traditional beliefs about how best to "sell" and turning them completely upside down, The Profitable Consultant rewrites the business development playbook for the consulting and coaching industry. Written for the independent business consultant looking to grow his or her practice, Jay Niblick teaches how to deliver more value and generate even more revenue. Distilling years of best practices from some of the most successful consultants in the world, this book delivers easy-to-apply advice that will help automate marketing efforts, increase profit margins, secure more business, and keep clients longer. This field-tested advice includes how to:
- Price your services to yield the greatest profits
- Determine whether you have what it takes to become a consultant
- Clarify your target market and build a Unique Value Proposition custom-fit for your audience
- Develop and deliver an education-based marketing strategy
- Write a killer press release that hooks a reporter to cover your story
- Focus on becoming the Business Diagnostician
- Customize your communication style to each individual client
- Muster the courage to change how you do business
You can't just sit back and wait for business to come to you. You may be an expert in your field, but The Profitable Consultant will make you an expert in how to grow a lucrative and long-lasting consulting practice.
Back Jacket
If you're considering becoming a consultant, you've probably spent much of your life honing your business expertise. But no matter how experienced professional business consultants and executive coaches may be, many find selling extremely uncomfortable. The greatest struggles a consultant faces are generating more qualified leads and turning those leads into actual paying clients.
Taking traditional beliefs about how best to "sell" and turning them completely upside down, The Profitable Consultant rewrites the business development playbook for the consulting and coaching industry. Written for the independent business consultant looking to grow his or her practice, Jay Niblick teaches how to deliver more value and generate even more revenue. Distilling years of best practices from some of the most successful consultants in the world, this book delivers easy-to-apply advice that will help automate marketing efforts, increase profit margins, secure more business, and keep clients longer. This field-tested advice includes how to:
- Price your services to yield the greatest profits
- Determine whether you have what it takes to become a consultant
- Clarify your target market and build a Unique Value Proposition custom-fit for your audience
- Develop and deliver an education-basedmarketing strategy
- Write a killer press release that hooks a reporter to cover your story
- Focus on becoming the Business Diagnostician
- Customize your communication style to each individual client
- Muster the courage to change how you do business
You can't just sit back and wait for business to come to you. You may be an expert in your field, but The Profitable Consultant will make you an expert in how to grow a lucrative and long-lasting consulting practice.
Author Biography
JAY NIBLICK is the founder/CEO of Innermetrix Inc., a boutique business consulting firm specializing in business consulting tools and solutions. Jay has worked with thousands of independent consultants from around the world and tens of thousands of corporations. Innermetrix has over 750 active consultants in the field working with organizations across twenty-three countries. Jay has coached each of them on how to start and grow a profitable consulting practice. He has consulted to organizations including Johnson & Johnson, British Petroleum, Intel, Google, Coca-Cola, BAE Systems, The Anthony Robbins Companies, and others. For more information, visit www.innermetrix.com
