Product Description
by Lawrence Maisel (Author), Gary Cokins (Author)
Discover the breakthrough tool your company can use to make winning decisions
This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting.
- Examines how predictive business analytics can help your organization understand its various drivers of performance, their relationship to future outcomes, and improve managerial decision-making
- Looks at how to develop new insights and understand business performance based on extensive use of data, statistical and quantitative analysis, and explanatory and predictive modeling
- Written for senior financial professionals, as well as general and divisional senior management
Visionary and effective, Predictive Business Analytics reveals how you can use your business's skills, technologies, tools, and processes for continuous analysis of past business performance to gain forward-looking insight and drive business decisions and actions.
Front Jacket
PREDICTIVE BUSINESS ANALYTICS Forward-Looking Capabilities to Improve Business Performance
With the massive abundance of big data, a lack of flexible strategies, and the business world growing increasingly more complex thanks to globalization, more and more organizations are clamoring for better processes and tools to make smarter decisions.
Redefine the way your organization does business with the techniques and tools in Predictive Business Analytics. Industry leaders Lawrence Maisel and Gary Cokins equip you with the definitive tools to anticipate future events, forecast possible outcomes, and make decisions that translate into the ultimate competitive advantage.
In Predictive Business Analytics, Maisel and Cokins shatter the myths about this new paradigm, revealing how you can integrate predictive business analytics with other important business management and improvement methods, such as budgeting, forecasting, and performance reporting.
With an abundance of case examples, this guide insightfully considers:
- Why predictive business analytics is the next "new" wave
- Putting the predictive business analytics model to work in your business
- Developing predictive business analytics--the guiding principles
- How to get started with a predictive business analytics function
- Deploying the predictive business analytics function
- What happens when you integrate business intelligence, business analytics, and enterprise performance management
- Putting your money where your strategy is: driver-based budgets
- Moving from aspirations to practice with analytics
Read Predictive Business Analytics and exploit the power of data in your business to get ahead of the competition--and stay there.
Back Jacket
PREDICTIVE BUSINESS ANALYTICS Forward-Looking Capabilities to Improve Business Performance
With the massive abundance of big data, a lack of flexible strategies, and the business world growing increasingly more complex thanks to globalization, more and more organizations are clamoring for better processes and tools to make smarter decisions.
Redefine the way your organization does business with the techniques and tools in Predictive Business Analytics. Industry leaders Lawrence Maisel and Gary Cokins equip you with the definitive tools to anticipate future events, forecast possible outcomes, and make decisions that translate into the ultimate competitive advantage.
In Predictive Business Analytics, Maisel and Cokins shatter the myths about this new paradigm, revealing how you can integrate predictive business analytics with other important business management and improvement methods, such as budgeting, forecasting, and performance reporting.
With an abundance of case examples, this guide insightfully considers:
- Why predictive business analytics is the next "new" wave
- Putting the predictive business analytics model to work in your business
- Developing predictive business analytics--the guiding principles
- How to get started with a predictive business analytics function
- Deploying the predictive business analytics function
- What happens when you integrate business intelligence, business analytics, and enterprise performance management
- Putting your money where your strategy is: driver-based budgets
- Moving from aspirations to practice with analytics
Read Predictive Business Analytics and exploit the power of data in your business to get ahead of the competition--and stay there.
Author Biography
LAWRENCE S. MAISEL, President of DecisionVu, specializes in corporate performance management, financial management, and IT value management. He has extensive industry experiences with numerous Global 1000 companies including MetLife, TIAA-CREF, Citigroup, GE, Bristol-Myers, Pfizer, and News Corp/Fox Entertainment. Larry co-created with Drs. Kaplan and Norton the Balanced Scorecard Approach, and co-authored with Drs. Kaplan and Cooper Implementing Activity-Based Cost Management. He is a CPA, holds a BA from NYU and an MBA from Pace University, and was an adjunct professor at Columbia University's Graduate Business School. Contact him at LMaisel@DecisionVu.com.
GARY COKINS is the founder of Analytics-Based Performance Management, LLC. He is an internationally recognized expert, speaker, and author in advanced cost management and performance improvement systems. He served fifteen years as a consultant with Deloitte Consulting, KPMG, and Electronic Data Systems (EDS, now part of HP). From 1997 until recently, Gary was in business development with SAS, a leading provider of enterprise performance management and business analytics and intelligence software. He has a degree in operations research from Cornell University and an MBA from Northwestern University Kellogg School of Management. Contact him at gcokins@garycokins.com.
