Product Description
by Brian Sullivan (Author)
Most sales books give you ideas. This one gives you standards.
PRECISE Selling isn't about motivation, personality, or clever tactics. It's about what actually changes performance-daily behavior, professional posture, and the discipline to ask when it matters.
Whether you're an SDR, AE, sales leader, or founder building your first sales engine-this is where you start.
From the creator of 20 Days to the Top-rebuilt from the ground up for today's buyers.
This system was built by sales leaders who still do the work. Every week. Hundreds of prospecting conversations. Real buyers. Real resistance. Real outcomes. It's the same playbook that helped one organization grow from $125 million to over $1.2 billion in revenue-not by hiring "better" sellers, but by enforcing better habits.
This is not theory. It's a 20-Day Sprint designed to professionalize your sales process.
Inside, you'll learn:
- The 20-Day Sprint - A day-by-day rebuild of your process, from calendar to close.
- Posture & Presence - How to open any conversation so prospects treat you like a peer, not a pest, in the first six seconds.
- The PRECISE Playbook - The complete framework connecting Posture, PIC Knowledge, and the skills that drive revenue.
- The CLEAR Framework - A five-step questioning sequence that uncovers real pain without sounding like an interrogation.
- The SHARP Method - How to handle "I need to think about it" and "Just send info" without panic or pressure.
- Secure Agreement - How to stop leaving meetings with soft maybes and start locking in real next steps.
- Downloadable Call Sheets - Prep tools for cold calls, warm calls, discovery, and presentations.
You'll also confront something less comfortable: what happens when teams train, agree, and then slide back into familiar habits anyway. Because in sales, doing nothing is still a decision-and comfort always shows up in the numbers.
If you adopt the standards inside, results follow. If you don't, nothing changes-and now you'll know exactly why.
