Product Description
by James Silver (Author), Randall Grahm (Foreword by)
Navigate the still-evolving landscape of the wine industry with this essential resource for 2025 (and beyond) written by industry veteran James "Jim" Silver. Not just another wine business book; it's a helpful guide for wineries facing unique challenges and new opportunities.
Silver leverages his three decades of experience to provide actionable strategies for facing down ever-changing wine-consumer preferences, addressing supply chain disruptions, leveraging digital marketing techniques effectively, and building resilience in a post-pandemic world. Blend traditional, and innovative solutions for direct-to-consumer sales, explore original approaches to wine tourism, and learn how to better cultivate strong relationships with your distributors.
Inside, you'll find insightful and personal commentary, practical checklists, and clear-cut advice to help your winery thrive in this challenging new market. Whether you're a seasoned vintner or a burgeoning entrepreneur, The Post-Pandemic Wine Market: A Practical Guide has something to offer everyone.
Author Biography
Sandra Taylor is an internationally recognized expert on environmental sustainability, social responsibility, agricultural supply chains and public relations. As a corporate executive for 22 years, including Starbucks Coffee Company, she designed innovative codes of conduct for sustainable procurement of coffee, cocoa, and tea. A Wine MBA graduate and Juris Doctorate (JD) recipient, she has written articles about supply chain management, marketing sustainability, and motivations for environmental and social responsibility in wine value chains. She is a wine educator and founder of Fine Wine Divas. She currently resides in Washington, DC.
