Podcasting Explained!: 2.0 - Paperback

by Melanie Taddeo (Contribution by), Mike O'Sullivan (Contribution by), Dennis Mills (Contribution by)

This Revised and Updated Second Edition of Podcasting: Explained! includes reference material on monetization strategies, podcast growth, legal issues, distribution methods, and listener engagement techniques, all of which are captured in Takeaways, a Glossary and an Index.

Podcasting Explained! 2.0 is updated by providing a survey of video podcasting while also exploring the impact and potential of AI for podcasters and podcasting companies.

What else is new? Podcasting Explained! 2.0 offers a unique perspective on how the authenticity of podcasts is being harnessed in the fields where profit isn't a foremost concern: not-for-profit and charitable causes.

Learn how podcasts have been integrated into the strategies of various non-profit and charitable organizations and endeavours, including how podcasts are used in advocacy, outreach and volunteer recruitment methods. This area of the book also demonstrates how podcasts can represent a strikingly effective vehicle for speaking on behalf of the people and issues without a public or high-profile voice. Guest contributors-leaders from business, radio broadcasting, public service, elected politics, parliamentary service and charitable work-including Melanie Taddeo, Dennis Mills and Mike O'Sullivan, share how podcasts have made a difference in what they do.

Podcasting Explained! 2.0 looks at the most recent trends in audio transmission, including the use of micro-casts, an increasingly effective tool for business-to-business programs and more complex issues and causes. And for readers wanting a more fulsome timeline, Podcasting Explained! 2.0 provides an overview of the evolution of podcasts as well their relationship to radio broadcasting and other forms of non-digital audio transmission.

Podcasting Explained! 2.0 is an excellent resource whether you are considering starting a new podcast, or you are looking for a comprehensive update on recent trends-maybe even thinking outside the box, looking for different uses for your podcast. For students and experienced practitioners alike, this is a book that just might inspire you to try something new, something we might even cover in our next updated edition.