Product Description
by Bill Baker (Author)
THE CLASSIC GUIDE TO PLACE BRANDING FOR SMALL CITIES, REGIONS & DOWNTOWNS
Widely recognized as a definitive book on place branding. This classic by Bill Baker has guided communities worldwide for more than 17 years. This Fourth Edition (2023) is extensively updated with 90+ pages of new content, addressing today's most critical challenges in city branding, destination marketing, tourism marketing, regional development, placemaking, and economic development. Drawing on real-world case studies and proven frameworks, this book delivers practical guidance from leading practitioners in branding places, destination management organizations (DMOs), and local economic development.
Every small city has a soul, but in today's competitive global economy, identity and positioning matters more than ever. Without the clarity of place brand strategy, communities risk losing talent, investment, and visitors while downtowns struggle and growth stalls.
Communities are frustrated by generic logos and slogans that fail to reflect your city's authentic character. Do you want a stronger city identity that attracts residents, visitors, and businesses? Place Branding for Small Cities is more than a branding book, it's a strategic roadmap for revitalization, competitiveness, and long-term resilience. PLACE BRANDING MADE PRACTICAL
This book simplifies the complex, multidisciplinary world of place branding and marketing. It shows how to align tourism marketing, economic development marketing, placemaking, and public policy into a single, community-driven strategy. You'll learn how to:
- Build stakeholder alignment and navigate political challenges
- Overcome negative perceptions, image problems, and stereotypes
- Avoid costly mistakes like empty slogans and superficial rebrands
- Use storytelling, creativity, gastronomy, and landmark projects to build emotional connections
- Integrate sustainability, "new work," and post-industrial repositioning into your place brand
By connecting brand image with lived experience, place branding becomes a powerful tool for investment attraction, talent retention, tourism growth, relocation marketing, and civic pride.
WHO SHOULD READ THIS BOOK?Ideal for professionals and students involved in:
- Destination marketing and destination management organizations (DMOs)
- Tourism marketing and tourism development
- Economic development organizations
- Local and regional government
- Chambers of Commerce
- Downtown and Main Street programs
- Urban planning, placemaking, and design
- Universities and place branding courses
Whether you're revitalizing a downtown, repositioning a region, or strengthening your city's competitive identity, this book provides a practical guide to place branding and destination marketing success.
YOUR CITY'S TRANSFORMATION STARTS HEREThis is not a theory-heavy branding textbook. It's a hands-on guide to city branding, tourism marketing, and economic development through place branding.
