Product Description
by Dave Ulrich (Author), Dale G. Lake (Author)
The business community is waking up to the fact that in today's turbulent and competitive marketplace, a company's marketing, technological or financial edge can be won or lost overnight. Survival is dependent on managing the competitive capability of all its employees. This book shows why and how the most effective way to compete is from the inside out, with employees aware of market demands, a commitment to company success and connecting what is done inside a company with the needs of customers and suppliers.
Author Biography
Dave Ulrich is Professor at the Ross School of Business, University of Michigan, cofounder of The RBL Group, and a renowned expert in management education. He has consulted with more than half of the Fortune 200 and is the author of twelve books.
Dale G. Lake has worked as a consultant to more than fifty organizations including General Electric, Acco, AMOCO, HUD, Master Card International, Citicorp, and Conagra.
