Product Description
by Mike Lizun (Author), Matt McLoughlin (Author), Alfred Poor (Author)
Standing out at CES has never been more challenging. You're surrounded by a crowd of thousands of consumer tech companies, many unveiling mind-blowing new devices. Whether you plan for a year or scramble in the final weeks, you'll invest a lot of time, money, and talent in CES, with no guaranteed returns.
In "Operation CES Success," you'll get insider advice from PR veterans at Gregory FCA, a top national PR firm. These strategies have helped tech companies leverage their CES appearance into millions of dollars in funding, new business, and partnerships, and major news stories in CNN, The Wall Street Journal, USA Today, and other tier-one media.
You'll learn:
- What the media is interested in before, during, and after the show
- The 8 questions you should answer before designing a booth
- What events you can't miss--and those that aren't worth your time or money
- How to navigate Las Vegas like an insider during the city's busiest week
With foreword by Robin Raskin, founder and president, "Living in Digital Times"
