Product Description
by Luca Escoffier (Author), Adriano La Vopa (Author), Phyllis Speser (Author)
Small and Medium Enterprises (SMEs) have to approach open innovation differently than large companies. This practical guide on open innovation is expressly for entrepreneurs and managers in SMEs. The authors provide strategies, techniques, and tricks of the trade enabling SMEs to practice open innovation systems profitability and enhance the long-term value of their company. Included are tools such as brokers, auctions, crowdsourcing, technology transfer, and spin-ups, making it useful for people already in business, starting businesses, or seeking supplemental material for courses.
Author Biography
Luca Escoffier, LLM in intellectual property aw, has worked for companies, public institutions, and universities as co-founder, C-level executive, and consultant in three continents. Mr. Escoffier is a TTLF Fellow at Stanford University, invited researcher at Waseda University, and the CEO of Innoventually, a premier Italian Open Innovation platform.
