Product Description
by Peter Feng (Author)
My creative solution is driven by the emotional perception of client's cooperate culture and product. This book collects my major designs in the past few years. I hope this portfolio will inspire you for your next big idea.
Author Biography
I hope I am the sailor outlooking beyond the horizon, the sailor who never gives up exploring the new continent... I started exhibition design from 1991, ever since graduation with a bachelor degree of architecture in Beijing University of Civil Engineering and Architecture. In 1995, I moved to Singapore working with PICO ART International. In 2002, I immigrated to Canada, continuing my exhibition design career with MICE Canada. In 2007, I started my own design studio - Potato Secret. Some famous brands for which I have ever designed the exhibit include: Bombardier, Blackberry, LG, Sony, Toyota, Volkswagen, GE, Samsung, and more... My creative solution is driven by the emotional perception of client's cooperate culture and product. I truly believe that the inspiration exists inside every client. We just need to unveil it. Once upon a time, people asked Michelangelo how he created DAVID, he answered: "When I passed a quarry, I noticed a huge stone. I looked at the stone and saw David in it. So I just chipped away the excess, and then everyone saw what I saw." It sounds so simple-just chip away the excess: studying your object, finding your "David" in it and just chipping away the excess... ...and beyond the horizon, there is always a new "David" waiting us to unveil.
