Product Description
by Hedda Martina Sola (Author)
The Neuromarketing Armoury is a book written to help business owners better understand the field of neuromarketing and how it can be used to improve their business. The book contains case studies, real-world examples, and step-by-step how to apply neuromarketing techniques to your business. The Neuromarketing Armoury is the perfect resource for business owners who want to learn more about how to use psychology and neuroscience to increase sales and improve their customer's experience.
SAY GOODBYE TO TRADITIONAL MARKETING! - And hello to the new era of marketing that's guaranteed to help you make more sales! Neuromarketing is a relatively new branch of science that studies how the human brain reacts to stimuli, such as logos, colours, sounds, and advertising. APPLY NEUROMARKETING TECHNIQUES TO YOUR BUSINESS! - The techniques in this book have been used by some of the biggest brands in the world, including Google, Facebook, and Apple! If you're not using neuromarketing already, you're missing out on a huge chunk of potential customers. GET INSIDE THE HEAD OF YOUR CUSTOMERS! - Gain a greater understanding of how your customers think and why they buy the products they do with this fascinating book. armed with this knowledge, you can apply it to your business and start making more sales than ever!Author Biography
Dr. Hedda Martina Sola has been listed in the International Encyclopaedia written by R. Hübner, entitled "Who is Who in Croatia"(2015) among the leading marketing experts in Croatia.
She drew on her rich 20 year professional experience in marketing at strategic positions within different companies as a Board Member for Marketing. Until recently, she held the position of Vice-Dean for business cooperation and international relations at the University College of Economics, Entrepreneurship and Management, and today she is a university professor teaching at several private faculties in the Republic of Croatia and advisor to leading companies in the market.
She is also a regular guest at international conferences and congresses where she gladly gives lectures in two foreign languages. To this day, she has advised more than 100 different companies on how to develop their brands, strengthen their market position in terms of strategy, and to reposition themselves in the market.
She has also published more than 30 scientific and professional papers on the topic of marketing and neuromarketing, peer-reviewed at both national and international level. She is the author of the first book on neuromarketing published in Croatia under the title Marketinska oruzarnica.
She has won numerous awards and recognitions, and her passion for marketing and science has led her to the doctorate in Economic Science with specialisation in Neuromarketing.
She is a registered marketing court expert at the County Court in Zagreb and a much quoted interlocutor in the media. For more information about the author, please visit the following web site: www.heddamartinasola.com.
