Product Description
by Eduardo Catroga (Introduction by), Filipe Carrera (Author)
Today, being competent is not enough: You need market recognition. A professional of excellence cannot be confined to his space, so networking has become indispensable as an intelligent method of managing contact networks. This book is intended for all professionals who want to push their careers and businesses forward. For this purpose, simple and efficient networking techniques are presented, with the goal of preventing crises and performing a successful personal and business plan. Throughout this book, you will find a multitude of examples, situations experienced by the author and by professionals from 18 countries; different backgrounds, situations, countries, and cultures illustrating the various tools and techniques presented. A particular emphasis is given to the use of new technologies in networking, chiefly the tools made available by Web 2.0; within this environment, you may find a Facebook page (Networking- Your Professional Survival Guide) that works as an interactive space between the reader and the author and provides access to new resources in multiple formats.
Author Biography
FILIPE CARRERA (www.filipecarrera.com) has a degree in Economics from the Instituto Superior de Economia e Gestão, an MBA in e-Business and E-Commerce from the Universidad Politécnica de Madrid and Postgraduate education in Marketing, e-Business and e-Learning Management. He is a Professor in the Marketing Management Postgraduate and Master Degree Programs at the Instituto Superior de Economia e Gestão, being the Head Professor of e-Marketing. He also teaches the degree programs at the Instituto Português de Administração de Marketing, where he is the Head Professor of Information Systems. Carrera is a networking coach. He has delivered several networking seminars and workshops in more than twenty countries, having been awarded the 2008 "Most Outstanding Trainer in Europe" and the "Most Outstanding Trainer in the World" Awards by Junior Chamber International. He is the author of the book "Marketing Digital na Versão 2.0 - O que não pode ignorar" ("Digital Marketing in the 2.0 Version - What not to ignore"), published by Edições Sílabo. Today, being competent is not enough: You need market recognition. A professional of excellence cannot be confined to his space, so networking has become indispensable as an intelligent method of managing contact networks. This book is intended for all professionals who want to push their careers and businesses forward. For this purpose, simple and efficient networking techniques are presented, with the goal of preventing crises and performing a successful personal and business plan. Throughout this book, you will find a multitude of examples, situations experienced by the author and by professionals from 18 countries; different backgrounds, situations, countries, and cultures illustrating the various tools and techniques presented. A particular emphasis is given to the use of new technologies in networking, chiefly the tools made available by Web 2.0; within this environment, you may find a Facebook page (Networking- Your Professional Survival Guide) that works as an interactive space between the reader and the author and provides access to new resources in multiple formats.
