Product Description
by Divya Lavanya (Editor), Gisela Hausmann (Author)
On October 3, 2016, Amazon changed its community guidelines. No longer can manufacturers and vendors ask for incentivized reviews, by offering reviewers free or reduced product samples.
Fully updated and revised, this book offers tips and tricks how to encourage customers to review your product(s) and boost sales.
This book includes:
Why Reviews Matter - Let's look at the details
The real problem with the absence of reviews
Search Engine Rankings - Reviews help in getting your products' reviews seen on Google
Reviews and the FTC
On October 3, 2016 Amazon notably changed its Community Guidelines
What do these changes mean for Amazon vendors?
Products need different types of reviews
TIP 1) Learn from reviews
TIP 2) How to find reviewers who write technical reviews
TIP 3) How to find reviewers who write funny reviews?
TIP 4) How to find reviewers who write "I just want to say 'I love this'" reviews
TIP 5) How to find reviewers who write typical customer reviews?
TIP 6) Update your Customer Service Information and make reading reviews part of your Customer Service agents' job description
TIP 7) How to find all kinds of reviewers - The best tip of alland much more...
Author Gisela Hausmann is an Amazon top reviewer, Amazon eCommerce expert, and the author of the award-winning book "NAKED TRUTHS About Getting Book Reviews."
Her 20+ years experience in marketing helped her to devise a "proper" plan to get best reviews without "stretching" Amazon's community guidelines.
