Product Description
by Henry Ford (Author)
Henry Ford (July 30, 1863 - April 7, 1947) was an American industrialist, the founder of the Ford Motor Company, and sponsor of the development of the assembly line technique of mass production. Contrary to popular belief, Ford did not invent the automobile nor did he invent the assembly line. Ford however was the first to develop and manufacture the first automobile that many middle class Americans could afford to buy. In doing so, Ford converted the automobile from a relatively unknown invention into an innovation that would profoundly impact the landscape of the twentieth century. His introduction of the Model T automobile revolutionized transportation and American industry. As owner of the Ford Motor Company, he became one of the richest and best-known people in the world. He is credited with "Fordism": mass production of inexpensive goods coupled with high wages for workers. Ford had a global vision, with consumerism as the key to peace. His intense commitment to systematically lowering costs resulted in many technical and business innovations, including a franchise system that put dealerships throughout most of North America and in major cities on six continents. Ford left most of his vast wealth to the Ford Foundation and arranged for his family to control the company permanently.
