Product Description
by Ari Lightman (Author), Rafeh Masood (Author), Gary Hirsch (Author)
A hands-on approach to preparing your company for AI-powered digital transformation
In Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization, a team of veteran digital leaders delivers an expert framework to digital transformation that focuses on the competencies your employees will need to have--and develop--to enable your organization to function in a world defined by generative artificial intelligence. Monster Transformation blends actionable insights, real-world case studies, and immediately recognizable organizational behaviors that can either move forward or derail transformation in the age of AI.
Whether you are leading, a part of, supporting or interested in organizational transformation, this book challenges conventional thought on dealing with transformation, provides insights on how and why barriers to effective change arise and pragmatic mechanisms to address challenges, diminish barriers and leverage employees. You'll also find:
- Examples of transformation blockers and obstacles, as well as the steps you need to take to eliminate and overcome them
- Real-world insights from interviews with transformation leaders across industries and organizational layers
- 10 incisive case studies from well-known brands including Ferrari, Instacart, Patagonia, Brooks Running, and Calm, hands-on scenarios, chapter exercises, and actionable takeaways you can apply immediately at your own organization
Perfect for managers, executives, and other business leaders, Monster Transformation offers a practical approach for implementing the world's newest, most exciting technologies in your company. With a foreword by Shellye Archambeau, bestselling author of Unapologetically Ambitious, Monster Transformation is a no-BS humanistic take on how organizations can adapt and thrive in a chaotic and turbulent environment.
Author Biography
Ari Lightman (Pittsburgh, PA; Carnegie Mellon University) is a Professor of Digital Media and Marketing at Carnegie Mellon University's Heinz College of Information Systems and Public Policy. An internationally recognized expert in digital transformation and technology disruption, Ari teaches classes on data analytics and digitization, including Measuring Social, an experiential-learning class that has worked with over 120 brands, including Blizzard, Google, WarnerMedia, Mattel, Nike, Sony, Target, Microsoft and several professional sports teams.
Rafeh Masood (Miami, Florida) is the Chief Growth and Digital Officer at Royal Caribbean Group where he oversees digital, AI, data analytics, travel commerce platforms, and brand awareness efforts across the company's family of brands on initiatives related to loyalty, e-commerce, cross-selling, revenue management, and other commerce-related platforms. Previously, he was the Executive Vice President and Chief Customer Officer at Bed Bath & Beyond Inc., and served as Senior Vice President and Chief Digital Officer at BJ's Wholesale Club holdings, Inc. He currently serves on the board of directors at Harley-Davidson and is an adjunct faculty member at Carnegie Mellon University.
Gary Hirsch (Portland, OR) is an artist, illustrator, speaker, and the co-founder of On Your Feet (Professional Development Consultants / On Your Feet), a pioneer in the field of Applie Improvisation that uses experiential techniques to help organizations such as Apple, Nike, Disney, and others communicate, innovate, and collaborate through highly interactive experiences. He is also the creator of Botjoy (botjoy.com), a 14-year visual experiment that uses over 80,000 large and small hand-painted robots to explore collaboration, inspiration, and how art can connect people worldwide.
