Product Description
by Les Szarka (Author)
Why don't investors follow the obvious rule of "Buy Low, Sell High"? How can so many investors be wrong at the same time? Why are even experts and professional investors prone to being wrong? The simple answer may be in our heads. In his book, Les Szarka reveals why in stressful times, our subconscious can hijack our investment decisions-leaving us wondering, "What in the world was I thinking"? Using engaging anecdotes, Money Brain walks us through the fascinating world of the investor's subconscious mind, and how we can fall victim to its many traps. Szarka explains how our "duel system" mind can often lead us to make decisions that may feel good at the time, but later prove disastrous. Learning to control the delicate dance between our mind's two conflicting forces, may ultimately determine an individual investor's success or failure. Using his 30-plus years of experience, Szarka offers some simple and effective techniques that investors can immediately put to use to help overcome making impulsive and irrational decisions.
Author Biography
LES SZARKA is CEO of Szarka Financial, a financial planning firm in Cleveland, Ohio. He has been in practice for over 30 years, is a Certified Financial Planner(TM), Chartered Financial Consultant(R) and a member of the Financial Planning Association (FPA). Conducting extensive research in the field of Behavioral Finance, he is a frequent guest speaker and lecturer at several universities. He has successfully incorporated many of these principles into his daily practice, both in client management and investment allocation. Securities and investment advisory services offered through FSC Securities Corporation, member FINRA/SIPC, and not affiliated with Szarka Financial.
