Product Description
by Thad McIlroy (Author)
Major trends are reshaping the digital future for publishers: mobile devices are now the #1 source for reaching readers, and, increasingly, for reading. That's changing the demands on publishers at every stage of the publishing process, from discovery and marketing to retail, content delivery, and much else besides. Mobile Strategies for Digital Publishing takes a critical look at new data on sales and usage of mobile and tablet devices in North America and beyond to identify the trends most likely to impact publishers in the short and long terms. Analyzing the available information and offering case studies, Thad McIlroy proposes a comprehensive set of strategic decisions that large and small publishers can make to gear up for the mobile future. His market-based recommendations cover operational and staffing considerations, content development and optimization, innovative marketing approaches, mobile apps and content delivery systems, new mobile retail opportunities, the role of carriers and more.
Author Biography
Thad McIlroy is an electronic publishing analyst and author, and founder of the website www.TheFutureofPublishing.com, the most comprehensive source of information on where all forms of publishing are headed. A well-established expert in the technology and marketing issues surrounding electronic publishing and the Internet, he has authored a dozen books and over 250 articles on these subjects. McIlroy served also for five years as Program Director for Seybold Seminars.
