Product Description
by Bradley S. Greenberg (Author), Michael K. Burgoon (Author), Judee Burgoon (Author)
This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.
Author Biography
eenberg /f Bradley /i S.
goon /f Michael
goon /f Judee /i K.
Number of Pages: 306
Dimensions: 0.75 x 9.21 x 6.14 IN
Publication Date: January 01, 1983
