Product Description
by Chae J. Pak (Author)
By helping readers manage their online reputations, Me Paradox: Gain the Social Business Edge illustrates over 50 key activities that help them earn more money, more autonomy, more respect, more knowledge, more opportunities, and all things that differentiate their careers. Published by New World Press, Me Paradox uses a new concept - the Paradox of Me - to help readers realize that "one single action has infinite ramifications." As a paradox, the concept of the Me Paradox avoids strict definition. Instead, it is an underlying theme in the book that helps guide readers to their ultimate ends: more fulfilling successes. Roughly, the paradox is about seeing ourselves as a composite of how others are connected to us. If this sounds a little too complicated, that's OK; Me Paradox helps readers gain the social business edge by taking complex and abstract ideas, and putting them into easy-to-read, workable notions. As an example, the Online Reputation Lifecycle breaks down aspects of online social interaction into its parts: engagement, presence, and networks. The book also provides real-life examples, best practices reviews, and personal assessment exercises to give readers hands-on references about themselves and their online practices. Me Paradox is the first definitive book on social business using online reputation management and the catalyst that activates regard. The book is unique in that it isn't as concerned about presenting absolute truths as it is about exploring causes and effects. An example of this is how the book details how information isn't always enough; information can become knowledge, which can then become wisdom, both of which are even more valuable than information alone. The book is real and useful, and it gives the power of action over to the reader - you don't have to live by the book, but if you take its suggestions to heart, you may reap big benefits. Me Paradox is brave enough to tackle abstract ideas, like the Economy of Regard, gift giving and social capital. And it covers these ideas clearly, alongside practical, inspirational advice for managing yourself in the online social territory ... all in the name of your success.
Author Biography
Chae is a recognized strategic digital media professional with extensive experience developing and managing new media, advanced technologies, and convergent businesses. With his in-depth knowledge of the interactive channel and social business, Chae has successfully tackled challenges for industry-leading companies including Toyota Motors, Cisco, Bank of America, EMC, and YUM Brands. Chae is the Founder and Managing Partner at RowHouse, a Media Design Firm. Chae's passion for the last 12 years has been the Internet. Most recently, he has taken on a 4-year investigation into how a reputation online has become an integral part of building and managing a successful brand.
