Product Description
by Professor Mohamed Zairi (Author)
According to INSEAD Quarterly (2003), seventy percent of change programs fail. Depressing news at a time when more and more organisations face turmoil in response to the highly dynamic business environment. They fail because leaders are not capable to make changes that are broad enough, deep enough and above all swift enough to revive the organisation. In contrast, organisations that implement change initiatives that are fast, focussed and simultaneous have the chance to create enormous and long-lasting stakeholder value. This book demonstrates the role of leaders in managing organisational change especially during the time of uncertainty and turbulence. It represents the notion of change management from a practitioners' point of view. The book highlights what is happening in reality in the process of change management, what are keys to success and causes of failure. A number of tools, techniques, roadmaps and checklists have been included to enable leaders to successfully handle complex situations and make appropriate decisions with regards to multidimensional problems.
