Product Description
by Lisa Jacobs (Author)
Marketing Playbook: Scale Your Online Business to Outrageous Success is written for creative entrepreneurs to help you build the systems and strategies your business needs in order to thrive online. The definition of marketing should be, "the act or instance of doing business." If a thriving business is what you want to have, then marketing is what you need to do. Simply put, if your business isn't exceeding your expectations, then marketing is the missing link. Now, here's how it actually applies to you ... You're severely overestimating the reach of your online presence. Your brand is most likely recognized as intermittent and unreliable. You think you're showing up in your potential customers' lives way more than you actually are. You think your outreach is way more significant than it actually is. And all the while, you probably even fear you're overdoing it. Marketing Playbook remedies this and more, once and for all.
Author Biography
Lisa Jacobs is a thought-provoking writer on the subjects of authentic marketing, strategic business growth, and business planning. She's the author of the best-selling Your Best Year series and writes the blog, Marketing Creativity.
