Product Description
by Justyna Bak (Author)
The book every AI founder and marketing leader has been waiting for - bold, practical, and proven to work.
By a tech executive who launched AI and developer solutions at Google and bootstrapped the marketing engine of an edge AI startup.
With contributions from 30+ distinguished leaders at companies including Apple, Microsoft, Cisco, BCG, and VMware.
Through real-world examples, case studies, and insights from top operators, it shows how effective marketing unlocks growth.
It's a hands-on guide for:
- Startup founders - shortcut to clarity under pressure
- Marketing executives - gut check to align teams and accelerate growth
Whether you're launching your first product or leading a global team, Marketing Plan for Tech Startups delivers practical strategies, real-world examples, and an 18-element framework across Vision, Strategy, and Execution.
❓ Who is this book for?
- Startup founders who need clarity and focus under pressure.
- Marketing executives aligning teams to accelerate growth.
- Future marketers and career changers entering the field.
- Experienced leaders refreshing skills for the AI era.
❓ What will I learn?
- Position with scientific precision so value is unmistakable.
- Use storytelling to connect emotionally before the rational pitch.
- Build consistency so every touchpoint compounds trust.
- Turn AI into a marketing superpower to move faster and smarter.
