Product Description
by Ray Holland (Author), Busayawan Lam (Author)
This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations. Taking an engaging and accessible approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. Throughout the book's tripartite structure - comprising an introduction to the topic, followed by sections on how strategic design can be used to support key businesses functions and how it can be used to push organisations forward - a strong link is made between design and marketing and the delivery of design-led branding.
This textbook is essential for upper level undergraduate and postgraduate students studying design management on art and design degrees. It also caters for practitioners and specialist elective modules offered on business and management, and marketing and entrepreneurship courses in business schools.Back Jacket
Managing Strategic Design emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations.
Taking an engaging and inspiring approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. This is an essential text for managers, practitioners and students. Key benefits:- Integrates design and management theory with a wealth of practical applications and examples
- Framed around the ''4Ds'' model
Author Biography
Ray Holland is Honorary Associate Professor, Brunel University, UK.
Busayawan Lam is a Lecturer at Brunel University, UK.Ray Holland is Honorary Associate Professor, Brunel University, UK. Busayawan Lam is a Lecturer at Brunel University, UK.
