Product Description
by Vanessa Ratten (Author)
1. Managing innovation.- 2. Types of innovation and innovation failure.- 3. Innovation ecosystems.- 4. Responsible innovation.- 5. Entrepreneurial innovation.- 6. Resilience and innovation.- 7. Green and eco-innovation.- 8. Artificial intelligence and innovation.- 9. Innovation trends.
Back Jacket
This book explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation is essential to the ongoing competitiveness of organisations but can be difficult to capture and disseminate. This book states that there needs to be guidelines about how to manage innovation in an organisational context. This includes focusing on different types of innovation from incremental to radical. This book will focus on ways to manage innovation from incorporating it into organisational practices to implementing it into beneficial partnerships. Each chapter in the book focuses on a different aspect of innovation from how to communicate ideas to commercialising innovation.
Author Biography
Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University (Australia). She is the Program Director of the Masters of Management and teaches Corporate Venturing and Managing Innovation. She has published seven sole authored books including Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture (Springer). She has also edited more than twenty books including Entrepreneurship and the Community: A Multidisciplinary Perspective on Creativity, Social Challenges, and Business (Springer).
