Machiavelli, Marketing and Management: Revisited - Paperback

by Phil Harris (Author), Andrew Lock (Author), Patricia Rees (Author)

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought and highlights their particular relevance to the manager and policymaker today.

Author Biography

Phil Harris is Professor Emeritus of Marketing and Public Affairs, University of Chester.

Andrew Lock is Emeritus Professor, University of Leeds.

Patricia Rees is Professor Emerita, Manchester Metropolitan University.