Product Description
by Hakan Karaosman (Author), Alessandro Brun Phd (Author)
Luxury is a growing and a highly vibrant industry where industrial dynamics, often-competing commercial drivers and supply chain configurations change rapidly. Luxury has been investigated from a number of standpoints, including branding, marketing and behavioural science. Yet, despite the proliferation of publications dealt with the complexity of luxury management, there is still lack of evidences to generate concrete suggestions, and to support managerial choices pertaining to operational aspects. Given that supply chain and operations management are the backbone for luxury companies to grow and to thrive, it is pivotal to propose novel retail, operations and supply chain management strategies. This book, to this end, aims to encompass some cutting-edge research papers to critically analyse the process of luxury businesses with an attempt to increase the market value. Aiming to meet the visible need of original approaches to luxury retail, operations and supply chain management, this book provides you with the conference proceedings of the forth and fifth edition of the International Workshop on Luxury Retail, Operations and Supply Chain Management organized and hosted by Politecnico di Milano.
