Product Description
by J. Matt Bodnar (Author)
How do you get customers into a restaurant? Location Based Marketing delivers paying customers into the door right away and allows you to bring more value to your existing customer base. With strategies designed and tested specifically for restaurants, Location Based Marketing For Restaurants will teach you how to get more paying customers in the door, turn your existing customers into die-hard fans, and boost the return on your marketing investment for pennies on the dollar. What will this book teach you?
How to choose the right location based service
How to set up your marketing campaign from A-Z
Learn about 9 unique "Specials" and how to select the right one
Learn 15 different promotional strategies for getting more customers into your store Use 15 different analytics to track your campaign and optimize your marketing
Author Biography
Matt Bodnar is a partner at Fresh Hospitality, a restaurant venture capital firm focusing on the fast casual segment. Matt's investments span 8 different restaurant concepts with over 70 individual locations. Matt specializes in growing restaurant concepts and leveraging his industry knowledge to turn regional brands into national success stories.
